Projects
Projects
A year-long weekly practice in visual thinking.
More than a collection of images, this is a personal practice. A way to keep developing my visual culture, strengthening conceptual thinking, and refining my ability to turn ideas into simple, memorable visuals. 52 weeks. 52 concepts.
The visual direction draws heavily from the bold optimism of 1990s advertising. Hyper-glossy surfaces, dramatic reflections, studio lighting, and rich gradients transform familiar objects into something more aspirational, almost irresistible.
While every image features a different subject, they all share the same visual principles. Similar viewpoints, materials, lighting, colour palettes, and composition create a sense of continuity, allowing the collection to feel like a single visual system rather than a series of individual renders. Together, these studies explore how aesthetics alone can amplify desire.
Detail Images (12)
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