Renan Vizzotto®



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Instagram Global Brand Design Lead PEPSICO

Gatorade x F1 Academy
Visual Identity

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Overview:In 2026, Gatorade entered the F1 ACADEMY alongside driver Lisa Billard, bringing the brand into one of the fastest growing spaces in motorsport. Rather than treating the project as a traditional sponsorship livery, the goal was to translate Gatorade’s performance philosophy into a visual expression built for speed, focus, and precision.

The design system was created to carry Gatorade’s energy codes into a new arena without losing authenticity. Instead of decorating motion, the project focused on expressing the conditions that make performance possible, reinforcing the idea that strong brands evolve not by becoming something different, but by becoming more fully themselves.
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