Renan Vizzotto®


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Instagram Global Brand Design Lead PEPSICO









































Danone 2019
Branding, Packaging, Visual Identity


Overview:Danone partnered with Tátil Design to create a global visual system capable of bringing greater consistency and recognition across its brand ecosystem. The challenge was to unify packaging, communication, and visual identity through a flexible design language that could work across multiple categories, products, and markets worldwide.

The project resulted in a modular system built to strengthen brand coherence while allowing local adaptability. From graphic structures and typography to colour logic and communication assets, every element was designed to create a more connected and recognisable Danone experience across all consumer touchpoints.
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